TechCrunch reports Nectar launches Creator Agent for influencer marketing automation

According to TechCrunch, Nectar has launched a new Creator Agent that is available globally today for Instagram creators and TikTokers. The agent searches more than 300 million creator profiles, analyzes video content and past brand partnerships, and checks brand safety in context. It can draft personalized outreach, coordinate collaborations, handle contracts, gifting and shipping, and track campaign performance. Nectar also plans to expose the agent through MCP so teams can use it inside Claude, ChatGPT, Gemini and Copilot.