According to The Verge AI, Instagram launches Effect Builder for AI-made Story filters

According to The Verge AI, Instagram has made Effect Builder available to U.S. users over 18. The tool lets people type a prompt for a custom Stories filter, attach style reference images, upload their own photos for previews, and refine results through follow-up prompts. Instagram also offers an option to have its AI rewrite the prompt. Creators can submit filters directly, but they must pass a safety review before other users can access them.