Reuters says Amazon is planning a World Product Graph to index products across the web

According to Reuters, Amazon has an internal plan for a “World Product Graph” that would collect data on products sold anywhere online, including items not sold on Amazon. The goal is to keep shoppers and AI agents inside Amazon by making its product index more useful than rivals such as Google or Reddit. The document also says the extra data could improve Alexa for Shopping, formerly Rufus, which it describes as inaccurate and costly to run. Amazon told Reuters the draft may not reflect current plans.