IT之家: Meta says Quest in-app purchases have overtaken paid app sales

According to IT之家, Meta said that from January to September 2026, in-app purchases on the Quest platform surpassed paid app sales and became the largest revenue source for the Meta Horizon Store. UploadVR said the shift reflects how free social games and microtransaction-driven titles are increasingly dominating the Quest ecosystem. The report also noted that Meta has recently spun off most of its first-party paid game studios, even though it remains the biggest financial supporter of VR gaming.