❯ Oura agrees to buy Counsel Health for $625 million to bring physician visits into its app

An all-cash acquisitionOura signed an agreement on November 10 to buy Counsel Health for $625 million in cash, subject to purchase-price adjustments. Counsel combines medical AI with an in-house physician team to provide on-demand primary care. The parties expect to close by year-end, subject to customary conditions.

From ring data to a consultationThe two companies have partnered since May 2026. Members can ask Counsel’s AI in the Oura app about changes tracked by the ring and bring a licensed physician into the conversation when needed. The physician can use longer-term biometric trends and medical records to diagnose, prescribe or refer as appropriate.

Consumer and enterprise channelsOura’s revenue rose 153% year over year to $533 million in its fiscal fourth quarter ended September 30. Fiscal 2026 revenue rose 92% to about $1.75 billion. Oura has more than six million members, and Counsel plans to continue expanding through enterprise channels such as health plans, health systems and employers after the deal closes.

▮ SIGNALCounsel can turn a change detected by Oura into a service that involves a physician, while gaining access to users who already collect health data over time.