❯ Apple CEO John Ternus puts product experience ahead of adding AI for its own sake

Judging features by the user experienceApple CEO John Ternus told WIRED that Apple will use AI to improve products rather than add it for its own sake. He wants people to judge whether they love the experience, without needing to distinguish AI from conventional software. The interview accompanied Apple’s new touchscreen MacBook Pro presentation.

Designing hardware and software togetherA roughly 25-year Apple veteran, Ternus has been CEO for less than two months. The report described hardware engineering and hardware technologies being combined under Johny Srouji, reporting to Ternus. AI experiences depend on chips, devices and software working together. The interview offered no new model or feature launch schedule.

Continuity in the leadership transitionTernus said executive chairman Tim Cook remains available when asked for help. Asked about AI replacing existing applications and product forms, he emphasized human judgment and the personal nature of product creation. His comments place AI’s value in how specific features fit everyday use.

▮ SIGNALAs AI becomes part of devices, users pay for the overall experience, keeping chip, software and interaction design central to product value.