❯ Meta’s Muse passes 3 million weekly prompting users, giving consumer agents a first stable base

Internal data surfacesAccording to internal data obtained by The Information’s Jyoti Mann, Meta’s AI agent Muse has more than 3 million users who submit at least one prompt a week, and more than 1 million daily active users who send at least one prompt. Separately, Sensor Tower estimates the Muse app passed 5 million downloads in three weeks, faster than ChatGPT, Grok or Claude.

An assistant that runs errandsMuse is the always-on agent Meta launched in September; it connects to users’ apps and handles multi-step everyday tasks. This week Meta launched a version for small businesses and created an enterprise platform unit, hiring former MongoDB CEO CJ Desai to sell Muse to companies. OpenAI’s Dots, launched Tuesday, is widely seen as its direct rival.

Many downloads, fewer stayThe gap between 5 million downloads and 3 million weekly users shows many people tried it and left. For Meta, 1 million daily users is a start but far from its billions-strong social apps. The challenge for consumer agents is that most people don’t have something to hand to AI every day, which is why Meta is rushing Muse into the enterprise.

▪ SIGNALAgents won’t be won on download speed but on whether users think of them every day, a habit no company has built yet.