❯ Meta launches Muse with up to 100 million free tokens a week and $20 and $100 monthly plans

Personal agentMeta launched Muse on September 8, initially making its web and mobile apps available in the United States, with tasks also accessible through WhatsApp. Bloomberg reports that Muse Spark 1.3 powers the product, with up to 100 million tokens free each week and $20 and $100 monthly plans for heavier compute use.

Work continuesMuse currently runs in a dedicated cloud virtual machine with a browser, allowing it to plan around long-term goals and work across apps. It can continue after the user closes the app, returning when progress changes or approval is needed. Compared with a single exchange, persistent execution requires the system to remember completed steps and avoid repeating actions.

Separated permissionsMeta says a separate Sentinel agent checks outbound actions, while passwords and payment credentials are stored separately and remain invisible to Muse. Sensitive actions such as emailing or purchasing require user approval. These mechanisms affect whether people will entrust email, calendars and shopping accounts to an assistant that advances work on its own.

Beyond free tokensThe free allowance creates room to experiment, but cannot be translated directly into completed tasks: browsing, repeated searches and extended reasoning all consume tokens. Individual users ultimately need to compare success rates and interventions per task. If frequent supervision and correction remain necessary, generous free compute may still fail to save time.

▪ SIGNALMuse’s broad appeal depends on persistent execution reliably saving effort: free tokens lower the trial barrier, while task success determines whether users grant more access.